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In mass, fragrance sales rose 17% and units were up by double digits, according to Circana.
November 19, 2025
By: Christine Esposito
Editor-in-Chief
The US beauty industry grew across all metrics through the third quarter of 2025, according to new data released by Circana, LLC. From January through September 2025, prestige market sales increased by +4% to $24.1 billion and units sold were also up +4%, over the same period last year. Sales in the mass market increased +5% to $54.5 billion and units sold grew +2%. “The beauty industry had a really stellar third quarter and, in fact, the growth rate has ramped up when we compare the pas...
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